Styling for Results
We all know how important it is to prepare a property for sale, and how buyers are easily distracted by clutter, dirty surfaces, obvious repairs and any assault to the senses. Ask any salesperson whether investing in presentation with give them a real and quantifiable return and they will tell you of ten case studies where styling and presentation has been successful in marketing and selling a property.
Yet when it comes to rental properties, we still lack belief in the potential to appeal to better tenants and get better results for our investment properties. When your investment property becomes vacant it is an opportunity to revisit and refresh, a bit of paint here and there, some maintenance that will save you costs when the property is tenanted, and add value to the marketplace.
Then comes the professional photography, invitations to the quality tenants in our database, the 'wow' open houses with a committed leasing agent. No objections. Time to step up. Ask one of our Investment Property Managers how you can achieve better leasing and ongoing results, and then bring all your existing investments under the Bevans wing.
by Will Soeterboek on 13 August 2015
Filed under Places